On-hold messages – As we all know, there’s nothing more frustrating than when we call to speak to someone and are left hanging on the line listening to a repertoire of annoying beeps, monotonous musical chimes or even worse the dreaded sound of absolute silence.
In business first impressions really count, so it’s important if you have a potential new customer on the line, that they don’t get fed up and end up hanging up the call. And with an estimated 70% of business phone callers being put on hold, how you choose to handle these calls can play a crucial role in the long term success of your business and retention of valuable customers.
How to keep callers from hanging up
Research shows that of those 70% of customers that are placed on hold, more than 30% of them will hang up and never call back if met with silence or irritating sounds. Yet, callers who are provided with company information and music, will stay on the line for up to 2 minutes.
On-hold marketing is an essential tool for any business wanting to promote good customer service. It enhances and professionalises the image of your business whilst at the same time adding value to incoming calls as you promote services, products and special offers, potentially generating more sales.
How it works
With on-hold telephone marketing you can add a professionally recorded message to your telephone system that can be scripted by you and then recorded by an experienced professional voiceover actor.
You can even choose the voice yourself from our library catalogue by clicking on the link at the bottom of this page.
You may choose to interlude your marketing messages with music to give it a bit of variety. We can offer a selection of music from classical or easy listening to rock, and because it’s royalty-free music you don’t need a PRS or PPL licence.
The benefits of On Hold Marketing
- Make your phone systems work harder and add value to your business
- Promote and sell products and services whilst customers are on hold
- Tell customers about special offers and deals to keep them interested while they’re waiting
- Present a professional image of your business promoting good customer service
- Select your own voiceover artist for the recording so you can have the right voice for your script.
- All services are fast and easy to set up
On-hold market is creative way of placing your callers on hold. Not only will you educate them about your products and services, but your business will sound extremely professional when they’re placed on hold.
If you would like to know more please do give us a call on 0345 389 2310 or complete a simple enquiry form here and we’ll get back to you.