Did you know that your customers would rather scoop dog poop than listen to annoying on-hold messages?
Yes, as crazy as that sounds, it is in fact true. A recent study revealed how customers who called up businesses and was left hanging on the line listening to a repertoire of annoying beeps, monotonous musical chimes or even worse the dreaded sound of absolute silence, would rather pick up dog muck (and not even their own dogs) than wait On-Hold!
Whilst the perfect solution would be to hire more people; in today’s business world, a one-to-one ratio of employees to customers, is just not feasible.
However, as the old saying goes, “in business first impressions really count” so it’s important if you have a potential new customer on the line, that they don’t get fed up and end up hanging up the call. And with an estimated 70% of business phone callers being put on hold, how you choose to handle these calls can play a crucial role in the long-term success of your business and retention of valuable customers.
So what is the right way to keep customers hanging without the annoying On-Hold hell?
Well, one approach we’re encouraging businesses in is to take that On-Hold time seriously. As serious as a customer walking in your front door.
One of the ways in which your business can do this is by employing a professional music and voiceover team to record the messages for you.
At Tech Advance we use a team of voiceover specialists whose job it is to make those boring inane messages sound appealing to your customers. This might seem like an impossible task but take it from us, they really do work!
You can add a professionally recorded On-Hold message to your telephone system that can be scripted by you and then recorded by an experienced professional voiceover actor.
The voiceover team complement the state-of-the-art technology you are installing and our services further enhance the solutions you provide your customers.
There is nothing worse for a potential client than hearing that a business is now closed and simply call back in the morning. Sometimes it could be an urgent matter and they may need to speak to someone right away. With On-Hold messages, it gives you a number of possibilities to deal with such calls.
You can leave an emergency contact number on the message for the customer to call or you may have a mailbox set up to send the message directly to your mobile. In such cases, the voiceover recording provides your customer with some kind of solution so they don’t feel as though they are left hanging with no options to choose from.
Bespoke On-Hold Solutions
Our Bespoke On-Hold solutions present a professional image of your business promoting good customer service and adding value to your business. Not only will you educate your customers about your products and services, but your business will sound extremely professional when they’re placed on hold.
You can even choose the voice yourself from our library catalogue by clicking on the link at the bottom of this page.
You may choose to interlude your marketing messages with music to give it a bit of variety. We can offer a selection of music from classical or easy listening to rock, and because it’s royalty-free music you don’t need a PRS or PPL license.
The thing to remember is that the next call to your business could be the one you have been waiting for, so it’s crucial when that person calls they don’t get bored and hang up.
If you want to learn how to turn angry customers into laughing ones, tell callers about products or services they didn’t know you offered, or flat-out sell more products, you better be paying attention to the phone and make a good lasting impression.